Tip for Nik Customers

It might be good time to transfer your customer information to Google:

> Going forward, Google would like to provide you high-touch technical support for the Nik Software products. In order to be able to do this Google needs to receive the information that Nik Software has about you and your past software purchases such as your name, email address, purchase history, and any other interactions you have had with Nik Software. We ask for your agreement to transfer this data from Nik Software to Google Inc. This data will be used by Google for the purpose of providing you high-touch technical support for Nik Software products if you request such support. The data that is transferred to Google will be subject to the [Google Privacy Policy](

The deadline is December 7th and you can make [the transfer on Nik’s website](

Photography Software

Google Says They Will Continue to Offer Nik Software Plugins

Google’s Senior VP of Engineering Vic Gundotra:

> I also want to make something clear: we’re going to continue offering and improving Nik’s high-end tools and plug-ins. Professionals across the globe use Nik to create the perfect moment in their photographs, and we care deeply about their artistry.”

I hope this is the case, but I will probably wait a decent amount of time before buying any new Nik plugins.


Trey Ratcliff on Google buying Nik

> Pretty much all serious photographers know about Nik Software. They make many many different products! For example, there is a very fun “Color Efex Pro” that is like Instagram on designer-steroids. They also make “Silver Efex Pro” where they analyzed the Black & White processing techniques of the Old Masters and put them all into this easy-to-use product. And one of their recent releases is a very competent HDR processing package called “HDR Efex Pro.” How each of these products will show up within the Google infrastructure is a mystery, but I bet those guys will figure out something cool.

I hope Mr. Ratcliff is right and that I am wrong. I fear that in the next 3-to-6 months, we might get announcement that Nik will no longer be supporting its image editing plugins.

Apps Software Technology

Google Acquires Nik Software

The key asset in the deal appears to be Nik’s iOS photo app [Snapseed](*bqlTuiXSo&offerid=146261&type=3&subid=0&tmpid=1826&[^f5756]. My main concern, however, is what does this mean for the future of Nik’s professional-level plugins for Apeture and Lightroom? If Google starts killing off these plugins, today could be remembered as a very dark day for photo processing software.

[^f5756]: Affiliate Link.