Jeff Eisenberg writing at Yahoo:
Spreading word via flyers and social media that Williams might attend helped Telman transform a small-scale fundraiser into a meaningful one. Three times as many people agreed to walk or run as initially expected and the event raised more than $28,000, nearly tripling the already wildly optimistic target Telman had set for herself when she came up with the idea a few days earlier.
Well done Coach Roy. Well done.