The details:
* HD Quality Movies
* Available via iTunes[^bb]
* Earlier than the DVD / Blu-Ray Release
* For $15
I like it. It is not perfect, but it’s a step in the right direction. I have [pre-ordered Prometheus](http://click.linksynergy.com/fs-bin/stat?id=r*bqlTuiXSo&offerid=146261&type=3&subid=0&tmpid=1826&RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fmovie%252Fprometheus%252Fid547496947%253Fuo%253D4%2526partnerId%253D30)[^fn1] already as a “show of support” for this new model.
[^fn1]: Affiliate Link
[^bb]: They are also available via that “UltraViolet” thing which I do not understand and, frankly, I do not care about. I am content staying within the Apple ecosystem for my media content.