The Most Important Tip for Caring for Your Shoes

> If you’re not going to polish your shoes, however, then I encourage you to at least take one step: every once in a while, when your shoes start to look a little dry, apply a coat of leather conditioner. Routine application will do more for the health and appearance of your shoes than anything else. It will help bring out the suppleness and richness in the leather, give the color some depth, and most importantly, prevent your uppers from drying out and cracking.

I trust the guys at *Put This On*, and, as a result, I am going to make sure I start doing this.