> Thus far, Beats products have been spotted on a number of highly visible athletes, including swimmer Michael Phelps, who wears a pair of Beats-branded noise-canceling headphones before races. The company achieved a similar coup in 2008, when it gave a pair of headphones to LeBron James, who proceeded to hand them out to the rest of his US teammates.
I have to admit, I want a pair of Beats headphones. Even though reviews seem to consistently say there are better and cheaper options available, Beats marketing has won me over.[^sox]
[^sox]: It might just be that I want the [Red Sox branded version](http://www.staples.com/Beats-by-Dr-Dre-Studio-Red-Sox-Edition-Headphones-From-Monster/product-nr_917160)