→ Beats by Dre and Olympic Marketing

Thus far, Beats products have been spotted on a number of highly visible athletes, including swimmer Michael Phelps, who wears a pair of Beats-branded noise-canceling headphones before races. The company achieved a similar coup in 2008, when it gave a pair of headphones to LeBron James, who proceeded to hand them out to the rest of his US teammates.

I have to admit, I want a pair of Beats headphones. Even though reviews seem to consistently say there are better and cheaper options available, Beats marketing has won me over.1

  1. It might just be that I want the Red Sox branded version