Chip Mosher, comiXology's VP of marketing:
There are many advantages to shopping at comiXology.com. Because of the content restrictions our mobile partners have, shopping on the web provides even greater selection of comic books and graphic novels. iOS customers will now be able to save money with comiXology’s exclusive web-only bundles, take advantage of subscription features and enjoy eGift cards. We also made our website more tablet/mobile friendly on all devices to make the purchasing process that much easier. And in Safari on iOS, customers can easily save a shortcut to our webstore with the “Add to Home Screen” feature.
Wow. Having to come up with garbage like that must be a really fun job.