> There’s room for another category between individuals and major publishers, and that’s where The Magazine sits. It’s a multi-author, truly modern digital magazine that can appeal to an audience bigger than a niche but smaller than the readership of The New York Times. This is what a modern magazine can be, not a 300 MB stack of static page images laid out manually by 100 people.
> The Magazine supports writers in the most basic, conventional way that, in the modern web context, actually seems least conventional and riskiest: by paying them to write. Since I’m keeping production costs low, I’m able to pay writers reasonably today, and very competitively with high-end print magazines in the future if The Magazine gets enough subscribers.
It looks promising. Federico Viticci has [an in-depth review at MacStores](http://feedproxy.google.com/~r/macstories/ad-supported/~3/abCUCYnBa-w/) if you want more information.