Really interesting stuff. I always figured there was as source for a lot of these memes, and now Professor Jacobson has found it. He adds an excellent observation near the end of his post:
> There is nothing like Upworthy or BuzzFeed on the right. The closest we have come is Twitchy, Michelle Malkin’s brilliant website.
> Are you surprised that Obama won the youth vote even though his policies are a complete disaster for the young?
> We are losing the fight to the lowest of low information voters, who are pushed toward a liberal agenda by very smart and talented people who understand the power of social media in a way we don’t.
Winning this fight is going to take a lot more than simply rebranding the message at the national level. It is going to take embracing the way that people communicate in this day and age. Frankly, I think that is one of the few places where the Republican Party is actually behind.