→ DC’s Villains Month 3D covers to be allocated; retailers to be aggravated

Heidi MacDonald, writing at The Beat:

[B[asically, DC has been heavily promoting their September Villains Month event and the snazzy lenticular 3D covers—which look pretty snappy based on the ones we saw at San Diego. However, because the covers are plastic, they had to be printed way ahead of time—meaning that retailers had to order them way ahead of their normal ordering cycle, something that may not have been made entirely clear to them.

What a disaster. If I was a retailer, I would be furious. On the bright side, I anticipate that I will be exactly ZERO DC Comics during September.