→ Thomas Brand on Whether Mavericks will be Free

A free Mavericks sounds temping towards encouraging adoption, but I suspect Apple won’t change the price of the next version of OS X. As John points out any price above free can still be seen as an obstacle, and although Apple doesn’t need the money there is no point leaving it on the table. Marco also makes the point that Macs last a lot longer than there iOS counterparts, contributing to the overall Mac user base longer. And until Apple improves the upgrade process so that it is worry-free there will always be a hesitation over upgrading. With automatic application updates on the horizon for the next version of OS X, it appears as if Apple is taking the right steps towards worry-free, zero-cost, operating system updates. Just don’t count on Mavericks catching the wave this time around.

Sounds right to me.