→ DirecTV might not Renew NFL Sunday Ticket Exclusive

Asked about the future of DirecTV’s NFL Sunday Ticket amid rising sports costs, he said that if the price tag went too high in the next rights deal negotiations, DirecTV would consider striking a non-exclusive deal with the NFL or possibly even dropping the popular package.

DirecTV’s current NFL Sunday Ticket deal expires in 2015.

That would be awesome. It would be great if either Apple or Microsoft got into the bidding to drive up the price of an exclusive deal.

On the other hand, the NFL could simply go the Major League Baseball route and start setting subscriptions directly. I’m sure people would pay at least $200 to get access to all NFL games for a given season.