Wow. This came out of nowhere. Brian K. Vaughan and Marcos Martin launch the first issue of their new comic with no-DRM[^fn1] for any price you want[^fn2].
It will be interesting to see how the industry reacts. I have a feeling this could be huge.
[^fn1]: It’s available in PDF, CBZ, and CBR formats
[^fn2]: In their [FAQ](http://panelsyndicate.com/help), they recommend 99 cents per issue.