Comics Technology

Comic book freebies topple servers for Marvel, Comixology

1. Hats off to Marvel for giving away so many issues. I hope it gets people reading some comics they have been meaning to check out.

2. The load being put on Comixology’s servers seems to be an indication that there is a demand for digital comics content. The publishers should try to capitalize on this demand by lowering prices on some of the most popular series that people download during the free period. Use the free downloads a way to gauge interest in various books and then run targeted sales at those books. It seems like a no-brainer, but I doubt that Marvel will do it.