→ DC Comics Changes Digital Distribution Timing

DC Comics is changing the timing of its digital comics releases from 2pm to 3am Eastern. One of the major driving factors for this change is the inability to set specific release times in certain digital distribution channels1.

Ultimately, this is a positive step for comics readers. It allows readers to download their new Wednesday comics before their morning commute. I understand that some retailers might feel that this will “drive traffic away from comic stores,” but I suspect the people who are downloading their comics before they go to work had mostly already switched to digital. Still, it will be interesting to see how sales charts are affected in the coming months.

  1. They specifically list Amazon, Apple and Barnes & Noble.