→ Marvel talks with Retails about Marvel NOW!

“While it’s a good place for people to jump on because we’re doing a major realignment of all our top books and all our top talent, so it functions as a good entry point, it’s still the Marvel Universe that we had the week and month before,” [Marvel Senior Editor Tom Brevoort] said. “The events of ‘AvX’ play directly into where all these books and characters are, all the history that everyone’s been following and loves is still there. It’s a shift, it’s a big moment, it’s an interesting time to be a Marvel reader but it’s not a brand spanking new world and a completely new start where everything you’ve followed up to this point is no longer valid.”

Don’t call it a reboot, they’ve been here for years.