→ Why HBO Will Not Sell Directly to Subscribers Just Yet

A well written response to the Internet’s cry for HBO to “just take [its] money.”

The short version is this: HBO, more than any other network, benefits from the pay TV ecosystem currently in place, so it has little incentive to try to go around it. If it were to sell directly to consumers, it would have figure it was leaving more money on the table by not currently doing so than it would cost (and risk losing) by doing so.

The reasons laid out by “Jasper” are exactly the reasons I hear for why HBO will not be making the jump to direct subscriptions in the near future. I do hope he’s right that things might change in a few years.

(via The Loop)