> I think the answers are becoming clear that if you want to make reasonable money through the MAS you have to offer some sort of subscription. Barring something that will make the non-MAS more prominent I think you also have to split your application in two, have some sort of sync service and add your non-MAS functionality to the external application. That’s going to be hard to navigate. It’ll be interesting to see if folks manage it.
The theory makes sense, though I hope that is not what the App Store becomes[^ff].
[^ff]: The article also recommends listening to [this episode of the Edge Cases podcast](http://www.edgecasesshow.com/011-pop-software.html). I’ve pumped up it in my listening queue as a result.