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→ Marco Arment on the Post-Google Reader RSS Syncing

I agree with Marco on this:

In the absence of major exclusive features or strong social lock-in, if you make a feed reader today, it better support multiple sync services. Conversely, if you’re making a service, it better have an API for third-party clients.

I hope Black Pixel is not seriously considering only using their backend1, it would mean a true “end of an era” for a widely used Mac app2.


  1. In fact, it would seem to me that they could end up making more money, with less headache, but just making clients for Mac and iOS that sync to various other services. 

  2. I am making the assumption that people will not be content to just use Black Pixel’s ecosystem on everything. 

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→ Pandora Paid Over $1,300 for 1 Million Plays, Not $16.89

Two things:

(1) I am not surprised at all that people would try to make it look like Pandora is treating artists poorly and/or not paying them significant royalties.1

(2) The real problem in the model is not Pandora, but the fact that the record company gets 50% of the royalty Pandora pays. That is what has to change in this new economy.


  1. It is especially laughable when standard radio stations pay nothing. 

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→ The One Thing Google Reader Users Should Do Today

Please remember to backup your Google Reader data before the service shuts down on Monday.

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→ Dr. Drang on Google Reader Replacements

Speaking of additional articles about Google Reader replacements, Dr. Drang gives his take on the various options, including an in-depth discussion about Feed Wrangler.

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→ TidBITS on The State of Google Reader Replacements

Another good summary of the various Google Reader replacement options.

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→ Shawn Blanc on Feed Wrangler’s Smart Streams

I described the power of Smart Streams in my breakdown of Google Reader replacements. Shawn Blanc goes into even more detail, including explaining how to set them up.

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Picking a Google Reader Replacement

I have previously alluded to my preferred RSS Google Reader replacement[1] when the service shuts down on July 1st[2], but I have not given a full explanation of the reasoning behind my choice. Relatedly, I feel that simply explaining my selection does not adequately reflect the lack of a “one size fits all” Google Reader replacement. Therefore, I decided to make a few additional recommendations. Here are (1) my recommendations for various Google Reader replacements, and (2) links to a few other recommendations that I have seen:[3]

My Recommendations[4]


For the Person who Wants a Simple, One-Stop, Nice Looking RSS Solution – Feedly

Feedly is a complete, free[5] , RSS-syncing ecosystem that includes a website and a universal iOS App. It was one of the first places to announce it would make a replacement for Google Reader syncing backend and it has delivered on that claim. The process to import your feeds from Google Reader to the new Feedly cloud is quite painless, and you can move from Google Reader to Feedly in only a couple of minutes.

I have used the Feedly iOS apps a decent amount and find them to be both pleasing to look at and quite fast. Unfortunately, they do not offer the level of feed organization and overall customization that I want in my RSS syncing solution. This problem could be rendered moot in the near future, however, since Feedly appears to be gaining support as a backend solution for a number of other apps.

Ultimately, if you are someone who likes to quickly scan through RSS feeds, you do not want to fiddle or tinker with how your feeds are organized or structured, and you do want a simple, free, one-stop solution as your Google Reader replacement, then you should give Feedly a shot.

For the Person who Wants as Google Reader-like a Solution as Possible – Newsblur

After reading Gabe Weatherhead’s review of Newsblur a little over a month ago, I was pretty it was going to be the solution for RSS syncing in the post-Google Reader world. Unfortunately, not too long after Gabe’s review, news started to come out that Newsblur’s API might not work well with certain types of 3rd party clients. Thankfully, Newsblur’s web and iOS versions might make such 3rd party clients unnecessary.

Newsblur offers–what I feel–is the most Google Reader-like ecosystem of web and iOS apps. Setting up an account on the website is pretty straightforward and you can take advantage of the same direct-import from Google Reader that a lot of other solutions have. Much like Feedly, this import keeps all of your folders, tags, etc… and presents you with a list of feeds that looks almost exactly like you had in Google Reader. As a bonus, Newsblur adds the ability to “fix” broken feeds by either making a suggestion for the correct “new” feed itself or allowing you to supply an updated feed yourself.

Using Newsblur feels like what using Google Reader should have felt like at the end[6]. It is fast, it provides robust sharing options, and it also includes a few additional “power user features,” such as its “Intelligence” options, that allow you to help go through your feeds.

Unlike Feedly, Newsblur is a pay service. Though you can use it for free for up to 64 feeds, if you settle on using it as your primary RSS solution, you would be wise to pay the $24 a year to help maintain the service.

When trying to determine which RSS syncing solution to recommend to my fiancé[7], Newsblur seemed perfect. It took all of 5 minutes to import her existing Google Reader account into Newsblur, she spent about 20 minutes tweaking and adjusting her feeds to fit a new folder structure she wanted, and she has not looked back since. I have probably asked her 10 or 15 times if Newsblur is working out okay, and always she tells me that she likes it. Her approval simply confirms what I originally thought when I saw Newblur: this is what Google Reader should have developed into.

For the Person who Wants to Fiddle with His or Her Feeds, Streams, and even Write Scripts and Programs against an API – Feed Wrangler

Now it is time to talk about my choice for a RSS syncing solution. I will start off by admitting that Feed Wrangler is not for everyone. The website is very minimal, some people really cannot stand the look of the iOS app, and other people miss the concept of folders. I think all of those are valid criticisms, however, they are not important to me. What is important to me is a robust, easy to use API that I can write scripts and programs against to help do things like update this blog. For example, I used to use an IFTTT recipe to populate “draft” posts based on items I starred in Google Reader. It worked okay, but it never really worked exactly the way I wanted it to. Now, with the Feed Wrangler’s API, I will be to sit down over a weekend and create a system that does exactly what I want it to do. That prospect alone makes me excited to be using Feed Wrangler as my RSS solution.

Although the API is one of the major reasons I selected Feed Wrangler, the existing service stands well on its own. Like Feedly and Newsblur, Feed Wrangler allows for direct import of your Google Reader data. Unlike with those other services, however, Feed Wrangler does not import any information related to folders or tags. This can be annoying, but it makes sense once you realize that Feed Wrangler does not have folders. UPDATE: Feed Wrangler now creates Smart Streams from Google Reader tags. Instead, Feed Wrangler uses something it calls “Smart Streams,” which are streams based on a combination of search terms and selected feeds. For example, I can create a Smart Stream for the Red Sox that will search all of my feeds for stories that mention the Red Sox without having specify which of my feeds are Red Sox-related. This saves me setup time and it also allows my Red Sox stream to include Red Sox-related stories from sites other than just the ones I would have put in a Red Sox folder. Smart Streams can also be created by selecting specific feeds to include in the stream. So, if I want a “comics” stream based on certain feeds, I can simply not use any search terms, but include only my comics-related subscriptions when populating the stream. Essentially, this type of feed-based Smart Stream is the same as if you put all your comics subscriptions into a folder.

One of the benefits I have found to using Smart Streams over folders is that feeds can be in multiple Smart Streams at once. This allows me to build a priority hierarchy of feeds that I want to read. For example, I might have 3 sites that are at my top most priority level. I put these 3 feeds in a Smart Stream that I check very frequently. On the next level down, I might have those 3 feeds plus 15 additional feeds that I really like to check, but that I don’t care if I see their updates until a few hours after they post. I put those 18 feeds [8] into another Smart Stream. Now, when I have 10 minutes to go through RSS items, I check that second level smart stream. In addition to putting the feeds into the priority hierarchy, I can also put them into various subject matter groupings. That means when I really want to read comics-related news, I can just go to the comics Smart Stream and see only what I want to read.

Since there are no RSS reading Mac apps that support Feed Wrangler at this point[9], I use the Feed Wrangler website in a Fluid instance for Mac reading. It is not an ideal setup but it is not terrible either. Feed Wrangler’s hot key support, including easily jumping to the next item and easily adding an item to Pocket,[10] makes navigation pretty simple. The one negative with the Feed Wrangler / Pocket integration is that the Feed Wrangler website and Feed Wrangler iOS appliations can only support one read-it-later / tagging service a time.[11]. Of course, this issue will be probably be moot once some Mac RSS apps are updated to include Feed Wrangler support.[12]

On the iPad, I have been using the recently updated Mr. Reader[13] to sync with Feed Wrangler. Mr. Reader has been widely written about and was one of the top apps for using Google Reader on the iPad. Using it with its new Feed Wrangler support was a no-brainer.

Choosing the preferred Feed Wrangler experience on the iPhone is a little trickier. [14] There is obviously the Feed Wrangler iOS App. As you might expect, it works fairly well with the Feed Wrangler service, but, it is not exactly Letterpress when it comes to aesthetics. Reeder has announced that there is a version of Reeder that supports Feed Wrangler submitted to the App Store, however, that version will not support Smart Streams. The lack of Smart Stream support severely limits Feed Wrangler’s benefits and prevents Reeder from being a complete solution for reading RSS feeds on the iPhone. One interesting choice for Feed Wrangler on iOS is Slow Feeds, which was also just updated. Like Reeder, it does not support Smart Streams, but it does have interesting functionality to help it identify infrequently updated feeds and hot links. It might not be my favorite way to access Feed Wrangler on iOS, but it is interesting.

Feed Wrangler is a paid service. It costs $19 a year, without a free option. Based on recent interviews with Feed Wrangler’s developer, David Smith, there are already enough subscribers to make Feed Wrangler something worth his continued investment. After using it for a couple of months, I definitely think it is worth the subscription fee.

I have written a lot about Feed Wrangler, but I have not directly addressed the question: who is this service for? As you can imagine, it is not exactly an easy answer. Obviously, anyone who has read this section and thought “yes, that sounds awesome”, would be a prime candidate to try out Feed Wrangler. Also, someone who wants to fiddle or tinker with their feeds and Smart Streams would be someone who should give Feed Wrangler a shot[15]. In other words, a news / RSS geek will probably like Feed Wrangler, but I cannot really nail it down better than that.


Other Takes


There has been a lot written and said about Google Reader’s demise. In order to help you make a more informed decision, I have also listed a few other resources you can take a look at:

Articles on RSS Replacements

  • As I mentioned above, Gabe Weatherhead at Macdrifter picks Newsblur as his preferred Google reader replacement. His reasoning is similar to why I selected it in my For the Person who Wants as Google Reader-like a Solution as Possible section above. He also includes, however, some discussion about Newsblur’s customizable “Intelligence” training features. Gabe has used these Intelligence features as a way to get easy access to the stories he is most interested in.

  • Lex Friedman, writing for Macworld, is apparently going to use Feedbin to sync behind the scenes on iPad and iPhone, and then use a Fluid instance of the Feedbin web interface on his Mac.[16] It similar to what I am doing with Feed Wrangler, but he will be using Feedbin instead.[17]

  • Richard Devine at iMore gives a high level summary of various RSS syncing options. Devine’s article is mostly good for links, but does not really provide much insight into which service might be best for you.

Podcasts on RSS Replacements

  • In the latest episode of Mac Power Users, David Sparks and Katie Floyd take an extensive look at the available RSS syncing solutions. It appears that David has selected Feed Wrangler as his preferred replacement, but I believe Katie still has not committed to a solution.

  • Shawn Blanc, in his Shawn Today podcast[18], mentions that he is using Feed Wrangler. He points out that other services are essentially Google Reader clones, while Feed Wrangler offers new features–such as Smart Streams–that help tame RSS feeds. His two negatives for Feed Wrangler are that (1) the website is kind of ugly and (2) it is not particularly speedy.

  • On their Finer Things In … podcast, David Chartier and John Morrison discuss–generally–the state of RSS readers. They mention some of the newer bread of RSS readers such as Pulse and Zite, but do not specifically make a recommendation. Ultimately, I think they are more concerned with some of the potential social aspects of news reading than I am.


  1. I am not trying to hide the ball here. I think I have made it fairly clear that I am using Feed Wrangler as my Google Reader replacement.  ↩

  2. Only a few days away…eeek!!!  ↩

  3. One thing that you should do , regardless of which Google Reader replacement service you choose, is to export your Google Reader data before Google Reader shuts down.  ↩

  4. A couple of notes about my recommendations: (1) I ignore Fever in this article–even though I use Fever personally for some things–because the self-hosted nature of the application adds a little more complexity than I feel comfortable recommending; and (2) I have no experience with Bloglovin, a RSS solution that features a Pinterest / Tumblr-like view of various blogs, since that style of reader does not appeal to me at all.  ↩

  5. Being free can be–depending on your point of view–either a positive or negative. Those who want a free service to replace the free Google Reader, probably view it as a positive. Those who think that Google Reader shut down because it was not making any money probably view it as a negative. Personally, I would rather support a service in hopes of it staying around long term.  ↩

  6. If they had updated it in the last 5 years.  ↩

  7. My fiancé is an avid user of Google Reader and Tumblr, but is not a techie who wants to spend a lot of time tinkering with her feeds. She does want to be able to easily share things to Pocket and Pinboard, but does not necessarily want to write a program on her own to do stuff with her starred items.  ↩

  8. The 3 from the “Top Rated” smart stream, plus the 15 additional feeds.  ↩

  9. ReadKit just received an update today that adds Feed Wrangler support, but Readkit is not an RSS reading app, it’s a reading app. There is a difference, particularly in the lack of ability to share items from ReadKit easily with services like Pinboard or Pocket.  ↩

  10. After Marco sold Instapaper, I moved from Instapaper to Pocket for my “reader it later” needs. Other than the sale, the major catalyst was the IFTTT integration that Pocket offers. It is far superior to what Instapaper provides.  ↩

  11. That means that if I have Feed Wrangler setup to send things to Pocket and I want to send something to Pinboard or Readbility, I have to open that item in Safari and send the item from there.  ↩

  12. I’m looking at you, Reeder.  ↩

  13. Affiliate Link (as other other paid app links in this story.)  ↩

  14. By “trickier,” I mean that there really is no single app to use with Feed Wrangler on iOS by itself. Instead, I use a little of all the apps mentioned in the paragraph. I anticipate having to do that until Reeder gets an updated version (or something else comes along and knocks RSS on iOS out of the park.)  ↩

  15. I admit to having spent hours upon hours getting my Feed Wrangler account setup just right.  ↩

  16. As I explained above, the Fluid instance strategy is what I am doing about 80% of the time with Feed Wrangler  ↩

  17. A couple of quick notes about this piece: (1) Lex is extremely dismissive of Feed Wrangler, which goes against what a lot of people seem to think, and (2) he hardly gives any mention of Newsblur. As a result these two things, I have a hard time really taking his recommendations very seriously.  ↩

  18. No link because it is a member’s only podcast.  ↩

→ All Versions of Reeder to Be Updated, but not Before July 1st

I am glad that Reeder for iPhone has joined Reeder for iPad and Mac in the “getting a major new update” camp.1 I am disappointed to learn, however, that those updates will not be available until after the Google Reader shutdown. On the bright side, I figured this would happen and have been setting things up Feed Wrangler-centric and Reeder-less workflow for a few weeks now.


  1. Especially since the first cut of Feed Wrangler support will apparently not include Smart Streams. 

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→ Jeremy Olson on how App Design Must Change for iOS 7

Okay, I admit it: I am linking to this almost solely because the animated GIF he used is amazing.

(h/t Shawn Blanc)

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IOS Apps for Fever

One of the potential replacements for Google Reader is Shaun Inman’s Fever. Until recently, the biggest knock on Fever1 was that there was no good iPad interface for it. That is no longer the case:

  • Sunstroke2, the first iOS app for Fever, and just updated.3

  • Ashes, my preferred Fever iOS client.

  • Mr. Reader, just added sync with Fever.

I cannot imagine this would have happened if Google Reader was not shutting down in a few days.


  1. Other than the fact you need to have a server to install it on. 

  2. Affiliate Link, as are the other app links in this post. 

  3. Gabe at MacDrifter says that Sunstroke is by far the best way to read Fever on iOS.. I disagree. I find Sunstroke’s sync time–which I would probably have to measure in minutes instead of seconds–to be unbearable. 

→ Ben Thompson on The Cord-Cutting Fantasy

Ben Thompson writes the piece I have been meaning to write about the economics of television content and cable companies. It is worth reading if you are someone who asks “Why won’t HBO take my money?” Here are parts two and three for after you finish part one.

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→ PSA: Back up your Google Reader account before July 1, 2013 | TUAW – The Unofficial Apple Weblog

Good tip from the guys at TUAW. I did it for my account and my fiancé’s last night.

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→ Mr. Reader 2.0 for iOS Now Available with Google Reader Alternatives

One of the most popular RSS readers for iOS, Mr. Reader1, has just been updated to sync with a variety of Google Reader alternatives, including:

  • Feed Wrangler2

  • Fever

  • Feedbin

  • Feedly

  • FeedHQ

  • BazQuz Reader

Mr. Reader 2.0 appears to be a free upgrade for existing users, and the developers have posted a FAQ on their website that gives detail on some of the changes.


  1. Affiliate Link (as is the link post.) 

  2. My choice to replace Google Reader. 

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→ Instacast’s Roadmap for the Upcoming iOS and OS X Upgrades

Instacast for Mac is going to upgrades to make it work better with Mavericks. On the other hand, Instacast for iOS is going to get a whole new version to take advantage of the new features of iOS. Needless to say, people are not pleased with that decision.

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→ Amazon to stop paying Minnesota bloggers for sales traffic

Minnesota E-Fairness legislation, signed by Gov. Mark Dayton on May 23 and going into effect July 1, classifies independent bloggers and online reviewers as a physical presence of a business in the state. This means online companies who pay these people to generate new sales must collect tax not just on those sales, but on all sales in the state.

Amazon’s response? They simply cut Minnesota bloggers from their affiliates problem.

You would think state legislatures would have learned the law of unintended consequences by now.

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→ Mr. Reader says not all RSS APIs are Created Equal

Just a few words about the APIs of some Google Reader alternatives and why they cannot be used with Mr. Reader.

This covers – at the time of writing – the APIs of Tiny Tiny RSS, CommaFeed, NewsBlur and others.

Rut roh. I thought NewsBlur was emerging as the favorite in the Google Reader replacement race, but, if the developers behind Mr. Reader cannot make use of its API, maybe that declaration was a little premature.

Based on the criteria listed in this article, it does appear that the Feed Wrangler API might have all the things necessary for Mr. Reader to integrate with it. For some reason, I still think that Feed Wrangler has the potential to emerge as the predominant Google Reader replacement when all of the proverbial dust settles.

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→ Yahoo Says It Will Increase Number Of Ads On Tumblr, Sorry » Macgasm | Macgasm

Not really a big surprise. I feel that most of the people I know who use Tumblr are fine with a few extra ads as along as they keep the service free.1


  1. I am definitely not in that camp. 

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→ The Omni Group Launches OmniPresence For Automatic Document Syncing

Federico Viticci breaks down the new document syncing solution from the Omni Group in his usual, comprehensive manner.

I have been really looking forward to the days when I could easily sync my OmniOutliner outlines from my Mac to iPad and it seems that day has finally arrived. Since my OmniSync Server account currently does not support OmniPresence, I followed Federico’s advise and got a free Cloudsafe account to use with OmniPresence. The Cloudsafe setup process was pretty straight forward, but enabling WebDav was kind of confusing. For reference you need to:

  1. Create a new “safe”

  2. Give yourself read and write access to that safe via the “access chains”

  3. Go to the “Safe Content” for that particular safe and click on the “WebDav” link.1 That will allow you enable WebDav.

After you get your WebDav login information, you can follow the rest of Federico’s review to get yourself up and running on OmniPresence.


  1. The link does not look like it will do anything, but, trust me, it will ask you if you want to enable WebDav. 

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→ Yahoo reportedly nearing $1.1 billion deal to acquire Tumblr

I think this would be classified as a “game changer.” At a minimum, it would be a signature acquisition for Marissa Meyer.

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→ Instacast for Mac – Public Beta Available

Really great beta release for the Mac version of my iOS podcat client of choice. The little details in the UI are particularly impressive1.


  1. For example, select a podcast while in “Subscriptions” mode, and then drag an episode to the left bar. A surprising, and well done, UI experience occurs. 

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